Indoor farms for hospitality.
Clients
Funders
Foundation
FoundationFuture Roots · GTM VenturesNow booking guests
Conversations that compound.
Emiliano GutiérrezHost, Future Roots · Partner, GTM Ventures
Intro of you and the show, in under a minute: "Before we get into your episode, a quick bit on me and Future Roots."
Who I am
Future Roots
The people building what's next. Visit ↗
$3B+guest AUM · Foundry alone
$70M+guest revenue / yr
You, next episode
Guests from
GTM Ventures
How this conversation found you.
$100M+raised across the team
Replies from
Point at the middle card, then left and right. Keep it under a minute.
Future Roots · the show
Conversations with the people building what's next.
Investors, founders and operators on the purpose behind what they build.
VentureCorporateClimateAICapital
Your episode
15 min
Pre-interview your story and themes
Today40 min
Recording remote or on the farm
After
Full episode on YouTube
After
Clips short cuts to share
This is what they came for. Walk the episode steps, ask which themes they want, then book the date on the next slide.
Your episode · what I thought for you
Here's what I thought for you.
Working title
Guest
Three themes
"Here's what I thought for you." Read the title out. Edit it live with what they tell you, then book it.
Future Roots · your episode
Let's lock in your episode.
Emiliano GutiérrezHost, Future Roots
Book the date together on screen. Then: "Who else should be on the show?"
Separately from the show
We also help founders raise and go to market.
Only if they're raising or pushing go-to-market hard and it's urgent: "We also do this. I can introduce you to my partners and we'll have a joint call together. Would you like that?" Otherwise, episode first, scope call after.
Why it works
We start by giving.
Give me your time→Let's tell your story
Start with why. Everything we do starts with giving first. Then: "Here's what everyone else does."
The problem with warm intros
Referrals only get you so far.
"Optimizing your fundraising for referrals will put you on a local maximum."
Brett Adcock, founder of Figure, July 2024Warm intros are great until they run out. The people who should know you are a much bigger group, and most founders never cross the gap to reach them.
Everybody asks. We invite.
Inbox · Monday 9:0247 unread
Growth teamQuick questionDELETED
SaaS rep15 min this week?DELETED
AgencyCan I show you a demo?DELETED
SDRFollowing upDELETED
YouWould you come on the show?REPLIED
Sales version only. Let them read the inbox. Every line asks for something, and every one gets deleted. The last one offers something, and it gets the reply.
What we do
Cold email. Warm invitation.
Sales, marketing and funding. One motion.
Cold email is the reach. The show is the reason they say yes. Money is why it matters: every guest is a buyer or an investor. The invite is where the three meet. Nobody reads a pitch in a cold inbox; everyone answers an invitation.
The machine · back end
The Relationship Engine.
01The listWho should know you
FindEnrichVerify
02MailboxesNever your domain
DomainsDNS auth14-day warm-up
03The invitationYour words, approved
Sequences~10/day per box
04RepliesAnswered in minutes
AI repliesBooking link
Built once. Run every day. Your domain never sends.
Only go deeper if they ask. The one line to land: your domain never sends.
The machine · front end
From invitation to deal.
01InvitationA guest spot, not a pitch
02BookingQuestions filter first
03 · you are herePre-interview15 minutes
04RecordingYou host
05Next callBooked before goodbye
"You're living step 3 right now." Then point at 5: the next call gets booked before anyone hangs up.
What it looks like · Sunny Ray's week
One week. 145 conversations.
50pre-interviews
31recordings
12client calls
Pre-interview
Recording
Client call
Everything else
Sunny Ray, co-founder, GTM Ventures · 7 AM to 8 PM
Let it land. Say nothing for a moment. Then: "If you ever want this for your company, here's how it works."Then go straight to the ask.
Every episode opens the next door.
Guests share it. Their network sees it. The next invitation lands warmer.
The right hook. Ads and cold outreach start from zero every month. This compounds: every guest is a buyer, an investor or an intro, and every episode warms the next invitation. The numbers show the shape, not a promise.
One deal pays for the engine.
$90,000 in new revenue3.6×return on Momentum ($25,000)Break even at 0.8 deals
For reference: $100K raised on a $9K engagement. 11×.
Ask: "What's one customer worth to you over their lifetime?" Set it live, then let them move conversion. These are their numbers, not a promise.
30 pre-interviews a month, or we keep going.
Booked on your calendar, with your ICP. Miss it, and the team keeps running the engine at no extra cost until we get there.
Say it plainly, then move on. No refunds, just more work from our side. The mailboxes are why we can promise it: more mailboxes, more invitations, more pre-interviews.
We start a few new clients each month
If you ever want this for your company.
Ignition1 ICP
$15,000
three months · 180 mailboxes
Start IgnitionMomentum2 ICPs
$25,000
three months · 360 mailboxes
Start MomentumFull Engine3 ICPs
$33,000
three months · 540 mailboxes
Start Full EngineWant to test first? A 45-day Sprint is available on request.
Our guarantee. 30 booked pre-interviews a month. Miss it, and we keep running it at no extra cost until we hit it.
Email setupYour target listInvitations you approveReplies booked to your calendarYou approve every message. You own every relationship.
Lead with the full price. Then, lightly: "People on the show and in my network get 33% off, which is quite sweet." Flip the switch. Anchor on Momentum. Mailboxes are the lever: 60 a month per ICP.
Next step
Let's get you started.
Pick the call that fits.
Either way, see you on the show.
Emiliano GutiérrezHost, Future Roots · Partner, GTM Ventures
Book it on screen. Raising goes to Sunny, go-to-market to Charles, anything else (or a scope call) with you. You join the partner calls. "Either way, see you on the show."